Your business’s colour scheme is just as important as the rest of your branding. No matter what images and text you choose to use, you need to make sure that your colour scheme fits your business so that you attract the right kind of customer. While sometimes choosing a colour scheme can come naturally and need little thought, it can often be a struggle to find the right colours.
Whether you’ve already picked the shades you love, or are still browsing rainbow, the following will help you understand the importance of your colour scheme in your branding.
Business cards, leaflets, the front of your shop, or a page on your website, however people are viewing your business for the first time, their first impressions will be based on the colour scheme that you use. Forbes says that it takes 7 seconds for us to make a first impression of another person, and that non-verbal cues (in the case of businesses, visuals) have the greatest impact. This is why you branding’s colours should help define what you do.
The best place to start when picking the colours to use for your business is simple – look at the colours you like. Though you may find that they aren’t suitable to use, the colours that you naturally pick can be reflective of you as a person and your business.
The next step is to research how chosen colours may affect your customers.
Understanding the basics of colour psychology can help you choose shades and hues that complement the essence of what you do and are attractive to your customers. Different colours influence people in different ways, promote different emotions, and can encourage certain beliefs about a business.
- Red – Can be used to encourage the belief that you are a market leader as it promotes ideas of strength and power. Red can also be used to encourage romantic feelings providing it is matched with the right colours.
- Orange – Viewed as innovative and fresh. Is especially good for injecting life into common products or saturated markets.
- Blue – The right shade gives connotations of trust and intelligence. Often used by banks and other companies needing to instantly be viewed as trustworthy by customers.
- Green – Can be seen as peaceful and earthy, so is often used for eco-friendly businesses or those who want to be viewed as the natural choice.
- Yellow – Encourages optimism and feelings of happiness providing the right shade is used.
- Purple – Historically, purple was used by high society and this connection is what helps it promote ideas of luxury and power.
- Pink – Can be alienating as it has been viewed as a feminine colour recently. Evokes feelings of care, softness, and delicacy.
If you want to use more than one colour, you should test whether they go well together. Colours will either clash or compliment, but some combinations can clash in a complimentary way, which can create quite a daring visual.
Whichever colours you use, they need to be able to showcase your brand with clarity. Content still needs to be clearly seen and read by people, so you should always test a colour scheme before committing to it.
If you would like help with choosing the colour scheme for your business, then why not get in touch? We’re a Bristol based design agency who can help with your business branding. To discuss ideas and to find out more about how we can help, call us on 07809455667 or send us an email.