Trade Paint Express
This project is for a new paint company based in the South West that will deal with distribution to the trades and mixing bespoke colours for designers and high end decorators. The brief was to design a logo that displayed a broad colour range, looked strong and was easy to understand and recognise on vehicle graphics and signage. The first step was to shorten the name to TPX to form the basis of the logo and to give the business a catchy name that is easy to remember. The ‘swoosh’ and dot portion of the logo is to signify the delivery element while also giving a nod to the trades with the tool like nature it resembles at one end. Reliability, trust, loyalty and good quality are values that this business will provide to it’s customers and the logo works well to represent this.