The Social Hummingbird – Brand development

This project is for a social media guru who wanted a very fresh natural brand to compliment the way in which she worked. The idea behind the name comes from the way in which the animal featured ‘buzzes’ from place to place and this has a likeness to social media and the way in which people interact with the various applications available. Colour was a very important factor for the customer as colours have emotive attachments and Orange and Green were chosen as suitable choices due to there connection to ‘life and freedom’. Although this was a small project to undertake it was interesting and enjoyable to captivate the views and beliefs my customer has into this bright, fresh brand.