Insight Sales Mentoring
The client approached me with a brief that required the logo to represent himself. He is the product, he is the knowledge. The brand is to appeal to select clients, not the masses. Clients who want to learn, who want what he can offer and are willing to utilise his training to the betterment of their own businesses. The brief highlighted aspects of what the client wanted in terms of visual impact and styling. Modern, high end, direct, a feel of the ‘next level’ that his clients would want when working with him. Colours like gold were mentioned and were used in the making of this brand as well as a logo that appears to be in flight with a sense of purpose and direction. This was a great project to work on!