Holiday Caravans Direct – Brand
The project was to design a full brand package for a new travel website and service specialising in the use of caravans. Unique in that it offers a place for owners to rent the space they have and for holiday makers to full plan and organise their holiday in safety and convenience. The brand needed to be simple, easy to remember, minimal and above all descriptive of the service it was representing but without the use of the obvious caravan influence. Instead many meanings were utilised from arrows like sun rays, GPS pointer as the landscape and the central spot as the sun. It needed to be versatile enough to represent the business s it grew into other forms of accommodation hence the lack of caravan imagery. Overall this project turned out to be a bright, minimal and colourful one with plenty of infographics to match!