Gough Mortgage + Protection Brand

This project was fantastic to work on because of the situation the owner was in and how this new brand has given him the confidence to push forward. Paul was working for a Mortgage Broking business, who subsequently (as part of his contract) took from his commission. After being in networking in the Bristol area for a few years he began to realise that owning and running his own business was the route for him. I got to know Paul and what he has been through in his life and what he intends to do. The brand is a reflection of who he is as a person, calm, friendly and professional as being a creative problem solver and thinker! I went for something based on structure and order, because that is another aspect of what Paul likes but then softened this with the use of bright colouring. This was a great project to work on and I am pleased to have helped someone who is now self sufficient and proud of what they do.