The brief for this project was a new brand for a new business venture for a brilliant entertainment/events entrepreneur. The entrepreneur has a theme running through all of his ventures and this is ‘Giggles’. This particular venture is for sporting events with a twist for parties, stag and hen weekends/events, one-off events, team building events and so on. The activities include, bubble (Zorb) football, Beer goggle football, Tag archery, the list goes on. The one constant is that everyone has fun and everyone has a day to remember in an atmosphere full of energy, fun, activity and team bonding. As this business caters for a broad range of audiences the logo needed to be unattached from and unrestricted by one particular form of entertainment and instead represent the feeling the customers sign up for. FUN and ACTIVITY! This was a great project to work on with such a brilliant client who constantly thinks of new ways to have fun.