Shark Bite

Based in Bristol city centre, this is a small privately owned, surf, skate and snowboarding store that required a complete make over. The absolute must in the brief was that the branding was of simple retro styling and represented all three sporting disiplines the store catered for so with that in mind I set about getting to know the store by visiting. The logo is a play on the ‘Shark’ element of the name and is influenced by the ‘JAWS’ films and the famous poster artwork of the Great White below the surface ready to strike.The shark is comprised of the three board shapes (Skateboard, Surf Board and Snowboard) represented also by a colour associated with each sport which I have displayed below.